Myelom-Gruppe Rhein-Main

Last modified: 12 January 2013

How to write a press release


Properly written and presented, press releases can be an excellent method of conveying information to the audience of the media you want to reach. While it is important that the information you provide is useful, accurate, interesting, clear and concise, there are a number of other rules and guidelines that can help you maximise the impact of your press release and the probability of media coverage.

Tips for writing a press release

  • Most importantly, when preparing a press release, think about the 'who', 'what', 'where', 'why' and 'how' of the message you are trying to convey.
  • Use A4 letterhead and an agreed format, double-spacing, all on one page, or two at the most.
  • Add 'News release' and the date at the top of the press release. This should appear in bold or be capitalised and include the area where it is being released i.e. Bonn, December 25 th 2004.
  • Try to use a punchy headline to capture the attention of the journalist i.e. 'Ground breaking Effort to raise Money for Research', but make sure it is factual and not jokey.
  • The first sentence should be direct and address the Who/What/When/Where. It should relate what is going on, convey the level of importance of the news and start off with the name of your group i.e. '…the Austrian myeloma support group is outraged with the health department's decision not to approve treatment A, a potentially life saving treatment for myeloma patients'.
  • Sentences in the release should be short and sharp.
  • A quote from a notable person or persons will help.
  • Try to keep the press release to about 200-300 words and remember to add a word count at the end.
  • Remember to include contact details for you or your organisation.
  • Releases should never be sent out cold, always precede one and follow one with a call - get the name of the person to send it to.
  • Provide photographs or other illustration materials if appropriate to accompany the release. Good pictures increase the likelihood of media coverage.
  • Provide additional information and notes for Editors. News editors may not be familiar with myeloma or your organisation.