Myelom-Gruppe Rhein-Main

Last modified: 12 January 2013

Fundraising

Introduction

Fundraising is crucial if your group or organisation is to survive. Organisations often rely entirely on grants and charitable donations and so raising funds is a vital part of the organisation's success and survival.

There are many ways in which you can help your organisation raise funds, through foundations, corporations, government organisations, from the sale of merchandise, auctions, raffles, collection boxes, legacies, street collections, memorial donations, and so on….

Plan in advance

Before trying to identify potential funding sources and applying for grants, sending out letters or planning events, the most important thing is to know what the funds will be used for, for example, for setting up a new myeloma patient group, developing a certain educational brochure for patients, supporting a specific myeloma research project, etc. Once you know how much funding you will need, you can start i dentifying potential donors.

Top tips for fundraising

  • When undertaking fundraising you should remember that it is a sentimental business - once you open people's hearts by letting them know how important and much needed your organisation's work is by people living with multiple myeloma, you can open people's minds and make them understand that their donation can make a world of difference.
  • The next step is helping them open their pockets by offering incentives such as tax deductibility and recognition. You may wish to establish certain sponsorship categories specifying how much recognition donors will get for a certain contribution.
  • Be realistic about what you can expect from potential funding sources. This may depend on various factors such as the scale and type of your project, the public visibility of your charity, the time of the year, fundraising efforts of other charities, and the type of sources you wish to approach.
  • No matter how small the donation, be sure to send a personalised thank you letter to the donors to show them that you appreciate their help and invite them to become involved on a regular basis. Keep them informed about the progress of your work and about new projects - periodic newsletters or e-mail updates can help making them contribute on a regular basis.
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Organising a fundraising event

  • If you want to organise a fundraising event, be sure to have a detailed plan ahead of time and a number of committed people on board with clearly defined roles and responsibilities.
  • Use a standard chronological event planning checklist which can be easily tailored to your needs.
  • Use the checklist to plan backwards from the event and spread the work over the weeks until the event. Be realistic about how much you can get done within each week of event preparation.
  • Consider involving volunteers and ask your colleagues and members to motivate their families and friends to help make your event a success.
  • Try to be original; the most interesting events will attract the most support and may even be of interest to your local media. If a myeloma awareness walk is not the right event for your area, an open art competition or a music performance may be a good start.
  • Think about involving public figures to increase public attention.
  • Make use of media relations and remember to be proud about what you are doing - you are not asking for yourself, the money you raise will go towards your work on behalf of myeloma patients.
  • Try to make the event enjoyable for everybody involved and be sure to do some evaluation after your event. A short survey, telephone follow-up with selected attendees or an event committee meeting will help you collect this information so improvements can be made for future events.
  • Whatever fundraising instruments you may choose, always comply with prevailing legal and regulatory requirements and be meticulous about your records and the way donations are attributed to particular areas.
  • For a range of more detailed, practical 'how to' fundraising fact sheets, please access the Myeloma UK website on www.myeloma.org.uk.

And finally… Never underestimate the kindness of people.



 
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